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Users will soon have a new feature that allows them to reduce the quantity of AI-created content appearing in their streams. This move comes as the service disclosed that it presently contains over 1 billion AI-generated clips.

Pilot Phase and Launch

This change is being tested over the next few weeks before a full-scale release. This development aligns with a surge in AI-generated material, fueled by recent video-generation tools.

The Broader AI Trend

Recent reports that almost a tenth of the fastest-growing content creators on a competing service only show clips produced artificially. A large amount of this material is deemed “AI slop”, a term for substandard, bulk-generated content that is frequently nonsensical or bizarre.

“We know from our community that many people like content made with AI tools, including computer-generated images to educational videos, and we want to provide users the option to adjust the amount of that, depending on their own choices,” commented a platform representative.

Volume and Proportions

The platform shared that there are presently 1.3bn videos on its app labeled as AI-generated. In total, more than 100 mn pieces of content are submitted to the platform every day, making AI content a limited part of its total content library.

User Control Features

Viewers will be in a position to reduce or increase the amount of AI-generated videos they view by accessing the topic control option in the app and selecting the AI content topic. Additional categories that currently be controlled under the filter cover news, style, cosmetics, and movement.

AI Disclosure Rules

The platform’s guidelines require creators to label “realistic” AI-made content, and it bans malicious fake videos of public figures or emergencies. Any realistic artificial content that is unmarked can be deleted under its terms of service.

In addition, the app will now add an “AI-made” watermark to content created with its own AI tools, or identified by an collaborative effort for spotting content made by AI. This action is aimed to stop users from seeking to evade the disclosure requirement.

AI Literacy Programs

TikTok is additionally introducing a $2 million AI literacy fund for professionals and institutions to create informative material about ethical AI use. This program will assist non-profit groups specializing in teaching computer science.

Platform Protection

The video-sharing app has defended its moderation strategy, during discussion over intentions to cut jobs for hundreds of review team members in the UK. TikTok is planning to cut hundreds of positions in its content moderation department in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.

A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can protect employees by removing the most graphic content prior to it gets reviewed by humans. The company stated a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to the use of its automated systems.

“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is making a difference work at speed.”